Our own claims

We sell a tool that audits environmental claims on e-commerce stores. The least we can do is run that tool against our own marketing copy and publish the result here. This is our self-audit.

1. Claims we make

• "Made in Luxembourg" - true. The operator is based in Mamer, Luxembourg, and the SARL-S is in formation in Luxembourg. We do not claim the technology stack itself originates from Luxembourg.
• "Hands on audit" - the Standard and Pro plans are software-only; flags surface in the dashboard for the human reviewer (you) to action.
• "Risk posture in plain English" - we work hard at this. The score and rationale are written in plain English. We surface the underlying rule in the methodology page so you can check our work.
• "Suggested rewrites included" - true on every flag.
• "Multi page crawl on every scan" - true since 2026-05-06. Each Standard scan fetches the homepage plus auto-discovered product and legal pages and runs a per-page diagnosis with a drafted fix paragraph for every finding.
• "Automatic check that the basics are present" - true. The engine flags missing privacy policy, cookies, terms, returns, and contact pages on the crawled site.
• "One free verification re-scan per finding" - true. After pasting a fix the merchant can trigger one re-scan per finding at no additional cost; the original finding is marked passed or failed.

2. Claims we do not make

• We do not claim "100% accurate". The methodology lists known limits.
• We do not claim "legally binding". The disclaimer says this is not legal advice.
• We do not claim "carbon-neutral" for the platform. We have not offset.
• We do not claim "sustainable" in the abstract. Generic green words are exactly what we tell customers to avoid; we should hold ourselves to the same standard.

3. What we still need to back up

• Performance numbers (how often a flagged claim is later judged risky by counsel) - we publish them once we have a meaningful sample size from beta customers.
• Energy footprint of the platform - planned, not measured today.

4. Methodology of this self-audit

We feed our own marketing pages (home, pricing, situation, proof) into the production scan engine, take the output as a reviewer would see it, and resolve every flag here. Where we cannot substantiate a claim, we either rewrite the marketing copy or remove the claim.

5. Findings, last run

• Home: 0 high-risk flags. 1 medium flag (use of "effortless" reviewed and kept; not an environmental claim).
• Pricing: 0 flags.
• Situation: 0 high-risk flags. 2 medium flags around future-pledge phrasing in customer quotes - quotes are attributed and shown verbatim.
• Proof: 0 flags.

6. Updates

Material changes to marketing copy trigger a re-run of this audit. We keep a redacted log of past runs so you can see how the result evolves.