What it costs to ignore.
What we cost.

Downside

The worst case is not a slap on the wrist.

The maximum fine for a cross border breach of consumer law in the EU must be at least 4 percent of the trader's annual turnover in the affected Member States, under the Modernisation Directive that backs the new green claims rules. For a domestic breach, fines are set by national law and routinely reach six figures.

Beyond the fine itself, the bigger cost is the response. A national authority opens a file. The file becomes public. The brand pulls or rewrites every claim across every channel under deadline. Marketplaces delist the worst offenders pending review. Press picks it up.

Math

On a 2 million euro brand.

Honesty

What we will not promise.

We are not a law firm. We do not issue legal opinions. We will not guarantee that an authority will agree with our scoring. We will guarantee that every Pro finding is tied to a specific article of EU law, that the verifier pass flags the claim as verified, refuted, or indeterminate, and that the citation is grounded in the directive text and current guidance from the European Commission and national authorities.

If you need a binding opinion you need a lawyer. We work upstream of that and most brands never need to escalate.